“And then the more the automakers will have to compete on price. “The more of these type of vehicles come on the market, the more choices consumers will have,” Moody said. An F-150 Lightning Forum user found a unit marked up by 69,000 at Gary Smith Ford in Fort Walton Beach, Florida: As you can see, this markup doubles the price of the F150 Lightning electric pickup. Rising inventories and more competition will continue to drive down prices, Moody said. That’s above the industry standard of 60 days supply, but was below the overall inventory level for all F-Series trucks, which stood at more than 100 days at the end of June, according to Cox. Production ceased in late June and will come back online this fall, Gunsberg said.į-150 Lightning ended June with 88 days supply, according to Cox Automotive. In a statement Monday, Ford also said it had temporarily closed its Rouge Electric Vehicle Center in Michigan to expand the plant’s production of F-150 Lightning models to 150,000 vehicles a year starting this fall. All electric cars have got to be a lot more competitive on price.”Īnother consumer benefit of the price cuts is that more Lightning models are likely to qualify for the $7,500 tax credit under President Joe Biden’s Inflation Reduction Act, Moody said. “One of the biggest barriers - and maybe the barrier - to EV ownership is price. “They’re priced like luxury cars,” Moody said of electric vehicles. A gas-powered XLT model starts at $41,800, compared to nearly $55,000 for the electric version, according to Brian Moody, executive editor of the Kelley Blue Book car-buying guide. The XLT starts at 52,974, and a fully-loaded Platinum at 90,474. The price cuts still leave an electric F-150 well above its gasoline-fueled counterpart. Starting at 51,990 Highs Electric motors pack a wallop, practical cabin and frunk storage area, looks just like your neighbors gas F-150. The entry model starts at 39,974 MSRP(commercial. In January, Ford cut prices of its electric Mustang Mach-E SUV after Tesla dropped the prices on its models. What price will I pay for my F150 Lightning The pricing for your vehicle will be finalized at time of order. And to achieve scale you need volume, which means selling vehicles at less than $70,000 to $98,000.” How much is a new, 2024 Ford F-150 Lightning EV going to cost you Well, the Pro trimthe basic work truck trim of the all-EV pickup has dropped by 9,979 to a new price of 51,990 (it was. “But the plan Ford laid out hinges on margins improving as they achieve scale. “The skepticism could increase,” Whiston said. We contacted Ford about the price increase and will provide an update if we get. The automaker has said it expects to lose $3 billion in its EV unit this year. The base price of the Ford F-150 Lightning has gone up 16,000, or 40, since the electric pickup truck’s launch. The price cuts may add to skepticism Wall Street has expressed on Farley’s goal to achieve an 8% return, before interest and taxes, on Ford’s EV business by the end of 2026.
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